Advertisers Leaving Twitter After Elon Musk

Advertisers Leaving Twitter After Elon Musk

Say bye-bye to ad dollars.Photo: evan_huang (Shutterstock) Major advertisers have fled Twitter since Elon Musk took over the platform a little over a week ago admidst concerns about a rise in misinformation, hate speech, and other distasteful content under his watch. Musk’s company-wide layoffs cut major portions of the company’s content moderation team and its … Read more

Here’s how much China stocks still could rally from zero-COVID depths, according to Goldman strategists

Here’s how much China stocks still could rally from zero-COVID depths, according to Goldman strategists

Wall Street stocks are poised for a bounce to start a new week, with politics one spotlight as US midterm elections are set to get under way. Many expect a split Congress and political deadlock for two years, which isn’t necessarily bad for markets, which tends to prefer a divided government. Neil Wilson, chief strategist … Read more

What’s next for markets after Fed’s 4th straight jumbo rate hike

What’s next for markets after Fed’s 4th straight jumbo rate hike

What’s next for markets now that the Federal Reserve has delivered its fourth and possibly final jumbo rate increase of 75 basis points? Well, a lot, actually. A sometimes tumultuous third-quarter earnings season isn’t over yet. A packed economic-data calendar in the coming weeks includes key readings on inflation and the labor market. On top … Read more

What the Dow’s stellar October and Big Tech’s ugly rout say about the stock market right now

What the Dow’s stellar October and Big Tech’s ugly rout say about the stock market right now

The past week offered a tale of two markets, with gains for the Dow Jones Industrial Average putting the blue-chip gauge on track for its best October on record while Big Tech heavyweights suffered a shellacking that had market veterans recalling the dot-com bust in the early 2000s. “You have a tug of war,” said … Read more

The 7 Worst Ads We’ve Seen in Apple’s App Store So Far

The 7 Worst Ads We’ve Seen in Apple’s App Store So Far

Photo: Vlad Kagoshima (Shutterstock) On Tuesday, Apple followed through on its promise to start filling the App Store up with more advertising. Almost immediately, people took to the internet to complain about the bizarre and sometimes seedy ads they were seeing. Apple made an abrupt policy change days later, “pausing” (but not banning) ads for … Read more

Meta plans to lose even more money building the metaverse

Meta plans to lose even more money building the metaverse

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., demonstrates the Meta Quest Pro during the virtual Meta Connect event in New York, US, on Tuesday, Oct. 11, 2022. Michael Nagle | Bloomberg | Getty Images Meta CEO Mark Zuckerberg reiterated his commitment to spending billions of dollars developing the metaverse amid investor concern about … Read more

Stocks are having a stellar October. Why the bear-market rally may have more room to run.

Stocks are having a stellar October.  Why the bear-market rally may have more room to run.

An earlier version of this story misstated the date of the US midterm elections. They will be held Nov. 8, not Nov. 9. Despite a raft of risky events that investors must face down over the coming weeks, some on Wall Street believe that the latest bear-market rally in stocks has more room to run. … Read more

Targeted Billboard Ads Are Privacy Nightmare

Targeted Billboard Ads Are Privacy Nightmare

Billed as Times Square’s largest and most expensive digital billboard, a new megascreen is debuted in front of the Marriott Marquis hotel on November 18, 2014 in New York City.Photo: Spencer Platt (Getty Images) Advertisers are using insights gleaned from targeted digital advertising and applying it to create physical billboards capable of serving up tailored … Read more

Instagram Is Getting More Ads

Instagram Is Getting More Ads

Instagram already allows businesses to add shopping tags to post to advertise goods, but the app will also now allow more ads in the Explore tab and in users’ profiles.Photo: David Dee Delgado (Getty Images) If you are tired of ads popping up in your Facebook or Instagram reels, on your pages news feed, in … Read more

Time to rethink your creative strategies?

Time to rethink your creative strategies?

Instagram is now allowing users to upload Stories of up to 60 seconds continuously without being broken up. Previously, Stories were automatically cut into 15 seconds. The company tested the change late last year with selected users before rolling it out worldwide. Meta’s spokesperson told MARKETING-INTERACTIVE: “We are always working on ways to improve the … Read more